Earlier in your trip to the AppExchange partner, you decided what type of product you want to create based on the customer you want to join and the type of functionality you want to provide (step 5, remember?). This decision is a great one, because the way you want to distribute ultimately determines the type of agreement you need to have. When writing your partnership agreement, you must provide your application name and a description of your application`s service options. This is very different from what you will eventually make available in your Public AppExchange entry. Some partners who are navigating this process for the first time see this as an opportunity to enthuse Salesforce with marketing messaging, or, worse, they may not have a good understanding of their skills and leave the description too vague to get an idea of what it actually does. SFDC service, the online, online and online application and platform service that is typically made available to the public through www.salesforce.com and/or other specific sites, including associated offline components, but without AppExchange applications. This is the moment you`ve been waiting for — you`re becoming an AppExchange partner! Leave yourself under contract and are on the path to a successful product on the AppExchange. To do this, you must sign your partnership agreement. We brought together Sean Hogan, CRO of CodeScience, and Melissa Burnell, Director of AppExchange Partnerships at Salesforce, to share a master`s session to accelerate your partnership agreement.
Describe the options for signing your partnership agreement with Salesforce. For the first time in our series, we reviewed the partnership agreement process with Salesforce. Doing your partnership agreement correctly is essential because it creates the necessary conditions for your entry into the market. and unless you`ve already experienced it, there are Gotchas on the way that you can really slow down if you`re not careful. The first is your business model and who will sell your app. Most partners will only consider direct distribution, but for long-term partners, they may consider an indirect distribution channel. Any entity considering indirect sales must have a clause in its partnership agreement that accepts indirect sales. In addition, every reseller in your app must be approved by Salesforce. The approval process must be incorporated into your launch plans to ensure that you do not miss important milestones.