Advertising Service Agreement Definition

The antifier ensures, guarantees and commits (a) to have full authority and authority to conclude this agreement and to fulfil its obligations under this treaty; (b) its performance of this agreement does not violate any contract with third parties; (c) all digital materials and files transmitted to publishers (“ad Material”) do not contain computer viruses or other harmful codes; (d) all advertising materials and campaigns do not violate the rights of third parties, including, but not exclusively, copyrights, trademarks, patents, trade secrets, privacy rights, the right to publicity (“intellectual property rights”) and citizens` rights; and (e) it is familiar with all advertising materials and campaigns and complies with all applicable FTC and sectoral laws, regulations and guidelines, including, but not limited to, local, state and federal laws on political advertising and fair housing and native advertising: A Guide for Business at www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses (December 2015). As an accent, the advertiser assures and guarantees that it has received all necessary consents and authorizations prior to filing ad material, and all direct and indirect statements and claims made in each advertisement are accurate and true and are supported by competent and reliable justification. This agreement does not create agencies, joint ventures, partnerships or other forms of joint venture, employment or trust relations between the parties. Publisher is an independent contractor under this agreement. Neither party has an explicit or implied right or power to assume or create obligations in the name or on behalf of the other party, or the other party`s commitment to a contract, agreement or business with third parties. Publisher is not required to return material (including ad material) sent to the publisher by or on behalf of the advertiser to the advertiser or another party, and Publisher disclaims any responsibility for its loss or destruction. Publishers and its service providers have the right to use any ad published in an editorial publication or distributed by a publisher to promote the products and services of The Publisher or a corresponding service provider. If the advertiser has all applicable laws, in accordance with applicable rules and regulations and industry policies (including the privacy policy mentioned in Section 4 and its privacy policy), the advertiser may use data relating to a user`s redirectation campaign (visitors to the publisher`s website) or adding data to a non-public profile about a user for purposes other than the execution of a user`s order, unless they are combined with IO data that allows the identification of a public or its users. The advertiser may only use advertising performance data for internal media planning purposes and share qualitative assessments of that data only for media planning purposes and only to its customers and potential customers, if aggregated with other campaign data. “Advertorial Content” refers to content created by The Publisher Brand Publishing Group to enable the customer to directly promote the customer`s product or service.